Skip to main content

Get started with campaigns

Overview

Proactive Campaigns transform your customer support from reactive to proactive. Solve issues before they become issues, creating an unparalleled customer experience.

Proactive Campaigns for web

For key pages on your website, think about common questions, issues, or requests that your customers might have. Then create a Campaign to proactively address those questions, issues, or requests.

There are two levels of Proactive Campaigns for web:

Requirements

  • Embed2 – Your integration must use Ada’s Embed2 script. If you’re still using Embed1, Proactive Campaigns won’t work.

    • If you have the Ada Pro package, you can use the Embed Use Cases page for examples of Campaigns you may want to create.

  • Proactive Campaigns supports bots deployed on the web and mobile web. Campaigns currently don’t support mobile applications.

  • Custom CSS styling of the Ada widget could affect the appearance of your Campaigns.

Proactive Campaigns for SMS

Proactive SMS Campaigns empower you to meet your customers where they are. Use them to initiate personalized, timely two-way SMS conversations at scale—conversations that increase engagement, encourage action, reduce CAC, and boost conversion across the customer lifecycle. Learn more here: Start text conversations using proactive campaigns for SMS.

Requirements

To use Proactive SMS Campaigns, your Ada integration must have access to the following features:

  • Ada’s SMS channel

  • A Twilio account

Have any questions? Contact your Ada team—or email us at help@ada.support.