KnowledgeContent ingestion

Web import

Overview

Web import lets you add website content to your AI Agent’s Knowledge base when that content doesn’t live in a connected knowledge base integration. The scraper goes through your public-facing website content and saves the text as new articles on your Knowledge page.

Limitations

Web import has the following constraints:

  • You can only scrape content on public-facing websites (i.e., you can’t require users to log in to see it).
  • The website scraper imports articles up to 100KB in size. Articles larger than this limit will be truncated.
  • The scraper follows links from your starting URL up to five levels deep (e.g., www.website.com/level_1/level_2/level_3/level_4/level_5). It won’t import any articles that are deeper into your page hierarchy.
  • Your AI Agent can have a maximum of 50,000 articles in it, and a web source can have up to 1,000 articles in it. If your AI Agent reaches either number, the import will stop.
  • It may not be possible to import certain types of websites. Web imports work best with websites that are written in static semantic HTML. Some websites may not import properly:
    • Websites with web crawlers blocked - if your website has a blocker for web crawlers, Ada’s scraper won’t be able to access its content.
    • Websites that are not written with semantic HTML - articles scraped from these websites may contain content from things like navigation menus, headers, footers, or other page elements that don’t belong in your AI Agent’s knowledge.
    • Websites with complex redirection - sites that rely on multiple or dynamic redirects (e.g., geo-based routing, authentication gates, or JavaScript-based redirects) may cause the scraper to retrieve unexpected, or incomplete content.
  • URLs cannot exceed 1024 characters.
  • Multi-language content is not supported – all scraped articles are currently set to English, regardless of the original page language.

Use cases

Web import is useful when your content is not in a supported knowledge base integration.

  • Marketing and product pages: Import public-facing website content such as product descriptions, feature pages, or pricing information.
  • Blog and news content: Add blog posts, announcements, or news articles to your AI Agent’s knowledge.
  • Support content outside your help center: Import FAQ pages, troubleshooting guides, or documentation that lives on your main website rather than a dedicated knowledge base.
  • Supplementary information: Add content from partner sites, landing pages, or other sources that your AI Agent should reference.

Capabilities & configuration

Web import can scrape static semantic HTML websites and convert the content into Knowledge articles.

Ignored HTML elements

Your website likely contains page elements you don’t want to have scraped and saved in your AI Agent (e.g., headers and footers). By default, the scraper is programmed to skip the elements that are least likely to contain relevant page information.

The website scraper is programmed to ignore HTML elements that match the following tags:

  • button
  • img
  • meta
  • nav
  • noscript
  • picture
  • script
  • style
  • svg
  • audio
  • video

Quick start

Import website content to your AI Agent’s Knowledge base in a few steps.

To import a website:

1

On the Ada dashboard, go to Config > AI AGENT > Knowledge, then click Import website.

2

Enter a Source name and select Every webpage starting from one URL.

3

Enter your website’s root URL (e.g., https://mywebsite.com).

4

Click Import.

For more options, see Import a website.

Implementation & usage

Import, update, and remove website content to control what information your AI Agent uses.

Import a website

Import your website content to make it available as Knowledge for your AI Agent.

To import your website’s content:

  1. On the Ada dashboard, go to Config > AI AGENT > Knowledge, then click Import website.

    The Import website window opens.

  2. Under Source name, give your source a name. Each source name in your AI Agent must be unique, so you can identify and filter by the source on your Knowledge page.

  3. Under Content to import, choose the pages you want to import.

    • To import your entire website, where you provide a single URL and your AI Agent follows the links on that website and scrapes those pages too, select Every webpage starting from one URL. Then, add the URL you want your AI Agent to start scraping from.

      • For best results, use a root domain, like https://mywebsite.com, instead of a section of your website, like https://mywebsite.com/pages.
      • Be aware of any redirects in your website. The scraper will import redirected sites, as long as they start with the URL you enter.

    • To import specific pages on your website, where your AI Agent only scrapes the pages you provide, select A specific list of webpages. Then, add the list of URLs you want your AI to import, separating the URLs with commas. Your list can be up to 5000 characters long.

  4. Click Import.

    The Import website window closes, and your AI Agent saves your page source on the External sources tab and starts importing its content.

    Large websites can take up to 24 hours to finish importing. Feel free to leave the webpage while this is happening, as your AI Agent will email you when your import has finished.

By default, all of your imported articles are set to Active, but you can change availability settings as needed for any of your articles. For more information, see Manage your knowledge content.

Re-import a website

Keep your Knowledge current by re-importing website content after updates.

Daily automatic syncs: Ada re-crawls your site once per day to keep your Knowledge base current.

Manual refresh: You can trigger an immediate re-import at any time from the Sources tab without waiting for the next scheduled sync.

Article updates preserve existing references in your coaching and rules, ensuring your automations continue to work seamlessly.

To re-import your website’s content:

  1. On the Ada dashboard, go to Config > AI AGENT > Knowledge, then open the Sources tab.

  2. Find the website you want to re-import, and click Settings.

    The Import website window opens, with the import settings pre-populated.

  3. Click Import again.

    The Import website window closes and starts re-importing your website. Refresh your page to see updates on your import’s progress. Large imports may take a while to fully import.

Delete a website source

Remove a website source when you no longer need its content in your AI Agent.

Removing a website as a source also deletes all of the articles from that website from your AI Agent.

To delete a website source:

  1. On the Ada dashboard, go to Config > AI AGENT > Knowledge, then open the Sources tab.

  2. Find the website you want to delete, and click Settings.

    The Import website window opens, with the import settings pre-populated.

  3. Click Delete source.

    A confirmation message appears, to remind you that deleting the source also deletes all of the articles from your AI Agent. To proceed, click Delete.

Expand your AI Agent’s Knowledge with these related capabilities:

Have any questions? Contact your Ada team, or email us at .