> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.ada.cx/llms.txt.
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# Persona

> **Tip**
>
> **Not sure where to begin?** Explore our [Getting started](/docs/welcome/getting-started) guidelines to set up your first AI Agent, review [Key concepts](/docs/welcome/key-concepts) to understand the essentials, or check out [Improvement tactics](/docs/welcome/improvement-tactics) to resolve issues and keep things running smoothly.

Persona defines how your AI Agent interacts with users, shaping the way it communicates and ensuring responses align with the brand's voice and values.

This section covers how to refine your AI Agent's identity and communication style. You'll learn how to [provide key details about your organization](/docs/setup/persona/personality-setup#org-name), [customize its tone and style](/docs/setup/persona/personality-setup#tone-style), and [fine-tune its manners](/docs/setup/persona/personality-setup#manners) to create a natural and engaging experience for your customers.

![Persona](/_fern-img/3128b82d08a4dc29df15e8898e5aa04be0f401a06320c666db0f19bad9238e94.webp)

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Have any questions? Contact your Ada team, or email us at [](mailto:help@ada.cx?subject=Help%20Docs%20inquiry).