> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.ada.cx/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.ada.cx/_mcp/server.

# Social channels

> **Tip**
>
> **Not sure where to begin?** Explore our [Getting started](/docs/welcome/getting-started) guidelines to set up your first AI Agent, review [Key concepts](/docs/welcome/key-concepts) to understand the essentials, or check out [Improvement tactics](/docs/welcome/improvement-tactics) to resolve issues and keep things running smoothly.

Businesses can connect their AI Agent to social media channels—one of the [channel](/docs/channels) types offered by Ada—allowing it to engage with customers across different platforms. This helps automate responses, provide support, and create a consistent experience wherever customers reach out.

> **Note**
>
> Before setting up an AI Agent, make sure your agent’s core elements—like [Knowledge](/docs/knowledge), [Actions](/docs/automation/tools/api-tools), and [Processes](/docs/automation/processes)—are in place. Other core features may also apply depending on your setup.

This section covers how to set up and manage social channels for your AI Agent. You’ll learn how to [get started with social media channels](/docs/channels/social/social-channel-onboarding), [connect Instagram](/docs/channels/social/instagram-setup), [configure and use Sunshine Conversations](/docs/channels/social/sunshine-conversations-setup), and [connect to Zendesk social channels](/docs/channels/social/zendesk-social-integration). You can also [control presence messages](/docs/channels/social/social-channel-onboarding#presence-messages) sent to end users during conversations.

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Have any questions? Contact your Ada team, or email us at [](mailto:help@ada.cx?subject=Help%20Docs%20inquiry).