> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.ada.cx/docs/automation/processes/blocks/link-block/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.ada.cx/_mcp/server.

# Link block

## Overview

Link blocks add links to your chat, so you can direct customers to websites like in-depth support articles, or give them the opportunity to communicate with your organization's support team directly.

## Configuration

Configure the Link block using the table below as a guide:

| Field                | Instructions                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| -------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **URL**              | Enter the link you want to serve to your customers. The link can be a URL, or it can link to one of your organization's communication methods using the following formats: - **Email** – `example@ada.com` - **Phone number (with country code)** – `tel:+11234567890` - **Phone number (without country code)** – `tel:1234567890` (A country code is not required if the dialler is in the same country as the phone number.) - **SMS** – `sms://1234567890` or `sms://+11234567890` |
| **Link Text**        | Enter the display text for the link that the customer can click on.                                                                                                                                                                                                                                                                                                                                                                                                                    |
| **Alt Title**        | Enter an alternate title for the link, to give customers using screen readers some extra context (e.g., `Link to call customer support line`).                                                                                                                                                                                                                                                                                                                                         |
| **Generate Preview** | Enable this toggle to automatically generate a preview of the link in Ada's web chat. If the toggle is disabled, you can manually create a preview for web chat by entering your own title, icon, and description for the link.                                                                                                                                                                                                                                                        |
| **Open in New Tab**  | Enable this toggle to have the link open in a new browser tab for the customer. Otherwise, the link will open in the current browser tab.                                                                                                                                                                                                                                                                                                                                              |
| **Count as Handoff** | Enable this toggle to count clicks on the link as a handoff, so you can track clicks in your handoff reports.                                                                                                                                                                                                                                                                                                                                                                          |

![](/_fern-img/4f065657f179be253b93ee33f189302dd13367b53c3cabd2061a7ba6bee79239.webp)![](/_fern-img/49b52e10131fb3c28a7fbae1b0a485717e0dbaf1f3af8c3d45ac1fb8709eb9b7.webp)

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Have any questions? Contact your Ada team, or email us at [](mailto:help@ada.cx?subject=Help%20Docs%20inquiry).