> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.ada.cx/docs/automation/proactive-outreach/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.ada.cx/_mcp/server.

# Proactive Outreach

> **Tip**
>
> **Not sure where to begin?** Explore our [Getting started](/docs/welcome/getting-started) guidelines to set up your first AI Agent, review [Key concepts](/docs/welcome/key-concepts) to understand the essentials, or check out [Improvement tactics](/docs/welcome/improvement-tactics) to resolve issues and keep things running smoothly.

Proactive Outreach lets your AI Agent start a conversation with end users before they ask, at the right time and with the right message. When an end user replies, the conversation context can trigger a relevant [Process](/docs/automation/processes).

> **Note**
>
> Before you set up Proactive Outreach, make sure the core elements of your AI Agent are in place: [Knowledge](/docs/knowledge), [Actions](/docs/automation/tools/api-tools), and [Processes](/docs/automation/processes). Other core features can also apply, depending on your setup.

This section covers how to use Proactive Outreach to reach end users. You learn [how Messaging Proactive Outreach works](/docs/automation/proactive-outreach/messaging), how to create a message with [static text](/docs/automation/proactive-outreach/messaging#static-messages) or a [message template](/docs/automation/proactive-outreach/messaging#message-templates), and [how to disable Greetings](/docs/automation/proactive-outreach/messaging#disable-greetings).

![Proactive Outreach](/_fern-img/f3a9272a5d57ff9ba08d58e816a68d19fb75cd4c5cf41ca37510573fda4d1760.webp)

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Have any questions? Contact your Ada team, or email us at [](mailto:help@ada.cx?subject=Help%20Docs%20inquiry).

> Overview

## Docs

- [Messaging Proactive Outreach](https://docs.ada.cx/docs/automation/proactive-outreach/messaging.md)