> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.ada.cx/2026-10-06-proactive-outreach-section-and-voice/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.ada.cx/_mcp/server.

# Initiate phone calls with your AI Agent using Voice Proactive Outreach

[Proactive Outreach](/docs/automation/proactive-outreach), formerly called Proactives, now has its own page at **Config > AI AGENT > Outreach**. The page replaces the **Proactives** tab in **Config > CHANNELS > Chat/Messaging**. Your existing Proactive Outreach items show on the new page and work as before.

We've also added the ability for your Voice AI Agent to proactively reach out to your end users with [Voice Proactive Outreach](/docs/automation/proactive-outreach/voice). Your AI Agent calls an end user by phone, and the Agent runs a linked Playbook when a person answers. Start a call in one of two ways:

* Send `POST /v2/conversations/proactive/` to the Conversations API. Ada places the call over your own outbound SIP trunk and detects answering machines. The `v1.proactive_call` webhooks report the state of each call.
* Let your contact center dialer place the call. When a person is on the line, the dialer sends a SIP INVITE with the `X-Ada-Proactive-Id` header to Ada.

To get access to Voice Proactive Outreach, contact your Ada team.